Users will soon have a new feature that allows them to lessen the amount of artificial intelligence-produced media appearing in their feeds. This move comes as the service disclosed that it now features in excess of 1 thousand million AI-generated clips.
Pilot Phase and Launch
The new functionality is undergoing trials over the following weeks before a full-scale rollout. This development aligns with a surge in content created by AI, driven by new content generation software.
The Broader AI Trend
It has been noted that nearly 10% of the fastest-growing video streams on a competing service primarily display content made by AI. A significant portion of this content is deemed mass-produced AI material, a phrase for substandard, mass-produced content that is often absurd or dreamlike.
“We know from our community that numerous viewers like content made with AI tools, ranging from AI artwork to science explainers, and we aim to give people the ability to adjust the amount of that, based on their own likes,” stated a spokesperson.
Scale of AI Content
The service shared that there are now 1.3bn videos on its service labeled as AI-generated. In total, more than 100 mn videos are uploaded to the service daily, making AI content a minor percentage of its overall inventory.
How to Adjust Settings
Members will be in a position to decrease or raise the volume of AI content they view by opening the content preference setting in the app and selecting the AI content topic. Further subjects that currently be controlled under the filter include news, fashion, cosmetics, and movement.
AI Disclosure Rules
Its policies oblige creators to label convincing AI-made content, and it prohibits dangerous fake videos of well-known individuals or crisis events. Any believable artificial content that is without a tag can be taken down under its terms of service.
Additionally, the platform will from now on attach an AI-generated watermark to content produced via its proprietary AI systems, or flagged by an cross-platform project for recognizing content made by AI. This action is designed to deter users from trying to circumvent the tagging system.
Responsible AI Funding
TikTok is additionally introducing a $2 million awareness program for specialists and institutions to produce informative material about ethical AI use. This program will support non-profit groups focused on teaching programming and robotics.
Moderation Strategy
The video-sharing app has supported its safety measures, following controversy over proposals to lay off a large number of safety staff in the United Kingdom. The company is set to cut a significant number of roles in its user protection division in its British office, with trade unions and online safety experts voicing alarm that humans are being replaced by AI moderation.
A trust and safety lead clarified that people-led review would remain essential, but automated tools can safeguard staff by filtering out the most graphic content prior to it gets reviewed by humans. The company announced a notable drop in shocking and graphic content reviewed by human moderators over the last 12 months due to the use of its automated systems.
“We think that it’s essential to combine staff and AI to ensure user safety,” the official commented. “We’ll have humans as involved in the system, but we additionally believe it’s very important to minimize viewing of harmful content as quickly as possible, which is why a lot of the machine support is making a difference operate efficiently.”
